English
Under the background of accelerating the transformation of the global automotive aftermarket to high-end and intelligent, purnoff new materials Co., Ltd., a high-end automotive film head enterprise in the industry, and Lubrizol, a global leader in specialty chemicals, officially signed a strategic cooperation agreement on automotive paint protective film on August 1, marking that the two sides will carry out in-depth collaboration in the fields of technology research and development, product innovation and market expansion. This cooperation is not only a strong combination of the professional strength of the two industry leaders, but also will promote the automotive paint protection film industry to enter a new stage of technological innovation and global layout.
1、 Industry background and market opportunities
At present, the global automotive paint protective film market is experiencing structural growth. According to industry data, the market size is expected to reach US $739.5 million in 2025, and the compound annual growth rate will remain at a stable level of 5.10%. The Chinese market has become one of the fastest growing regions in the world due to the upgrading of consumption and the continuous rise of car ownership. With the improvement of consumers' demand for vehicle appearance protection and personalization, the market share of high-end paint protective film (PPF) with TPU (thermoplastic polyurethane) as the core material has exceeded 60%, becoming the mainstream choice in the industry. Lubrizol, as the inventor of TPU material, its Estane ® TPU substrate has long occupied a leading position in the high-end market with its excellent weather resistance, impact resistance and self-healing performance; Punofi has established a differentiated competitive advantage in the field of paint protective film by virtue of precision coating technology and global layout.
2、 Technology collaboration and product innovation
Punofi's core technology system is highly complementary to Lubrizol's material advantages:
Ponofi has always been committed to the innovation, R&D, manufacturing and promotion of high-function membrane materials. It not only has a comprehensive paint protection product line, but also has independently developed innovative processes such as procolor color patented technology, PET raw film extrusion and procoating innovative coating, which also provide more practical protection solutions for car owners.
Lubrizol, as the inventor and technology pioneer of thermoplastic polyurethane (TPU), has always maintained a leading position in the global TPU market. Its Estane ® TPU substrate has excellent weather resistance, impact resistance and self-healing performance. It is not only the core cornerstone of high-quality PPF products, but also an important solution tailored to meet the diversified needs of modern life.
The two sides will carry out full chain cooperation in material research and development, production process and application scenario development. Estane newly put into operation at Lubrizol Shanghai Songjiang production base ® TPU production line will realize the localized supply of materials for PPF, shorten the delivery cycle and reduce the cost; Punofi plans to use its global layout network to take the lead in promoting the new products jointly developed by the two sides to the European, American, Middle East and Asia Pacific markets, and aims to occupy 15% of the high-end market within three years.
This strategic cooperation is not only a win-win choice for punofi and Lubrizol at the commercial level, but also a forward-looking layout for the future development direction of the automotive aftermarket. With the deep integration of TPU material innovation and precision coating technology, the automotive paint protection film industry will usher in a comprehensive upgrade of performance, aesthetics and sustainability, providing a better car experience for car owners around the world.
